The brief for the project was to produce a piece of literature to showcase IKO’s environmental credentials in an attractive, yet meaningful way. Importantly, it had to be based on genuine, credible facts, and not be perceived as just another sales brochure.
Included within this 6-page brochure is detailed information on the range of positive steps that IKO has taken to reduce its carbon footprint. This includes the use of recycled materials in products, steps taken to reduce energy consumption and a range of other green initiatives that the company has introduced.
This environmental brochure was also designed in such a way that it can be used across all of IKO’s different sales divisions, no matter what market they are operating in.