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IKOslate Launch Brochure

  • IKOslate Launch Brochure
  • IKOslate Launch Brochure
  • IKOslate Launch Brochure
  • IKOslate Launch Brochure
  • IKOslate Launch Brochure
  • IKOslate Launch Brochure

IKOslate Launch Brochure

IKOslate is a composite roof tile manufactured from mineral reinforced, 99% recycled and re-engineered materials.  The objective of this new sales brochure was to effectively launch IKOslate into a competitive pitched roof market and position the product as an environmentally friendly alternative to natural slate.

The brief for this project was explain the main features of IKOslate in a concise and attractive way, and to clearly communicate its benefits to the key target audiences – namely contractors, distributors and building owners.

This brochure was just one element in an integrated marketing campaign, which also included a YouTube promotional video, packaging and datasheets, an installation manual and brand new website content.