UPXL is a next generation bituminous waterproofing system that is supplied with a market leading 30 year guarantee. In a ‘traditional’ product category within the roofing sector, the challenge was to present this new product innovation in an eye-catching and compelling way.
The format of this sales literature is 6-page ‘roll-fold’, and as a result it guides the reader through the features and benefits of UPXL in a logical and effective way. In addition, a 3-D ‘atom-effect’ diagram was created to clearly differentiate UPXL from its competitors in the market and further enhance the futuristic feel of this brochure.
This sales literature was part of an integrated range of marketing materials that were developed to support the launch of UPXL. Other elements included an interactive micro-website, branded models showing typical build-ups and promotional giveaways for customers.